Is Your Website Invisible to AI? The 5-Minute Test

Why test your AI visibility right now?

Because a growing share of your customers now ask ChatGPT or Perplexity their questions instead of searching on Google, and because AI Overviews, Google's AI-generated answers, have been rolling out in France since 2025. When an AI answers instead of showing a list of links, it only cites a handful of sources: if you are not one of them, you simply do not exist in the buying decision. The test below takes 5 minutes on the clock and requires zero technical skills. New to the topic? Our guide What is GEO? covers the basics.

Step 1: ask the AIs your customers' top 3 questions (2 minutes)

Open ChatGPT and Perplexity, then ask them the 3 questions your customers ask most often before buying. For instance: « how much does a bathroom renovation cost? », « which lawyer should I pick for a commercial dispute? », « how do I choose an osteopath? ». Phrase them the way a real customer would, in plain language. Then record the result coldly: is your business named in the answer or in the sources? Are your competitors? Two platforms, 3 questions: that is your first AI visibility indicator.

Step 2: what do the AIs know about your business? (1 minute)

Simply ask ChatGPT and Perplexity: « what do you know about [your business name] in [city]? ». Read the answer line by line and check every fact: activity, address, services, service area, any pricing. An AI that does not know you is a problem. An AI that describes you with wrong or outdated information is worse: it spreads those errors to every single person who asks, without you ever knowing.

Step 3: who gets recommended in your industry and your city? (1 minute)

Ask the AIs for a local recommendation such as « best real estate agency in Bordeaux » or « good plumber in Annecy », using your trade and your city. Watch who comes up: the names cited capture the customers who trust the AI's answer. If the same handful of competitors keeps appearing on ChatGPT and Perplexity and you never do, they have built a measurable lead on this channel. Also note the criteria the AI highlights: reviews, specialities, years in business. Those are the arguments you will need to make visible.

Step 4: do your pages answer questions clearly? (1 minute)

Type your 3 questions from step 1 into Google, open your own pages and check one single thing: is the answer clearly stated in the first few lines? AIs primarily pick up answer-format content, with a direct answer, figures and concrete examples. A page that talks about « tailor-made solutions » and « recognised expertise » without ever answering a specific question gives them nothing to cite. And if your pages do not even show up on Google for those questions, that is where the work starts.

How should you read your results?

Three verdicts sum up the test: cited with accurate information, absent from the answers, or described with errors. Here is how to read your situation and where to start.

Why does a website become invisible to AI?

Four causes explain nearly every case of invisibility. One, vague content: brochure pages that describe the company without answering any specific question. Two, no direct answers: the information exists but is buried in paragraphs the AIs cannot extract. Three, inconsistent information: one opening time here, a different address there, contradictory prices, and the AIs no longer know what to believe. Four, a website that is too recent or technically closed to AI crawlers, ignoring the AI standards and structured data these engines expect. The good news: none of these causes is a life sentence.

What can be fixed quickly, and what takes longer?

Within 4 to 12 weeks, you can see the first effects of the priority fixes: making your information consistent across the web, technically opening your site to AI crawlers, adding structured data, and publishing content that genuinely answers your customers' questions. That is the observed pace of GEO, much faster than classic SEO, which takes 3 to 6 months. What takes longer: building lasting authority, earning consistent mentions on other websites and becoming the reference in your field. Our article how to get cited by ChatGPT walks through these levers one by one.

So what comes after the test?

The logical next step depends on your verdict, but it always starts with a serious diagnosis. Neting offers a free AI visibility test, then the AI-Ready Audit at 690 € goes deep: full audit, basic corrections included and a 6-month action plan. To lock in your visibility over time, the AI Visibility plan at 490 €/month includes 2 optimised pieces of content per month plus tracking of your AI citations and Google rankings. All the details are on our SEO and GEO page, with a free quote and a reply within 24 hours via the website form.